Bing has 20% search engine market share. Can you afford to ignore it?
In 2016 Bing gained almost 20% market share in the search engine space and even though this does not come anywhere close to Google's market share, 20% is a lot of data. Bing provides a Suggest API that gives you the list of keywords that users are searching for the most. Adding this data to the data provided by Google would put you in the best position to make your online strategy decisions.
Bing can suggest keywords that Google won't
Rand Fishkin claims that Google hides keywords in its Adwords keyword tool and Google has also stopped showing keyword data in Google Analytics. As keyword data becomes scarce from Google, it makes sense to have another provider like Bing in your arsenal.
Optimize your Bing PPC campaigns
If you run ad campaigns in Bing, you can optimize the keywords based on the search volume, CPC and buyer intent information. Bing campaigns can often be cheaper than Google's and our tool makes them even more effective.