What are PASF Keywords?
People Also Search For (also called PASF) keywords are keywords that are commonly searched together while someone is searching for a main seed keyword.
You've probably noticed these keywords show up in Google's SERP.
If you've not, then do this - perform any Google search and click on one of the URLs in the SERP. When the URL has opened in your browser, press the back button of your browser to go back to the Google SERP.
You will now see a box shown under the URL, which shows you multiple keywords that seem to be related to your main search query. Google shows this list because it knows that once you've performed a search for one query, it's very likely that you will perform a search for one of the keywords shown in its list.
Here is an example:
Let's say you are targeting the main keyword "horticulture". When your audience searches for that keyword, they also typically search for some other keywords such as "floriculture", "horticulture degree", "horticulture vs agriculture", horticulture careers".
These keywords are very different from keywords that most long-tail & LSI tools will give you.
"Floriculture" will never come up as a long-tail version or an LSI version, however, knowing that your audience most often types both together, means that when they are searching for "horticulture", they are often interested in knowing what "floriculture" is.
Your article could, therefore, also help the user complete this search intent. Google rewards websites that complete a user's search intent and would, therefore, rank you higher than other articles that do not write about "floriculture" in their article.
Why are PASF keywords important for SEO?
PASF keywords are critical in understanding the search intent of your audience. It is only when you understand the complete search intent of a user will you be able to serve that intent completely. A by-product of serving the user intent well is that search engines reward you with better rankings, and thereby more traffic.
How does Keyword Keg provide related keywords to improve my On-Page SEO?
Keyword Keg bulk scrapes the Google SERPs for PASF keywords. These are keywords that are very close to your main seed keyword. You should ensure that you target these keywords in your content to improve your chances of serving a user's search intent fully.
What is the difference between Related keywords, LSI keywords, Long-Tail Keywords and PASF keywords?
Long-tail keywords are phrases derived from a seed keyword that consist of more words than the seed keyword does and have lower volume. Examples of long-tail keywords for our example seed keyword "horticulture" are "jobs in horticulture", "horticulture therapy", "horticulture online degree" and so on. As you can see each of these phrases has the seed keyword in it, along with a few other words. Long-tail keywords are important because they are very specific leading to better conversion rates and have lower volume, which makes them easier to rank for. When you write content, you want the content to be focused on a single long-tail keyword.
PASF keywords are powerful in that they reveal details about your audience that you would not know otherwise, and give you a way to provide them with a complete search experience and be rewarded by Google with higher rankings.