What are PASF Keywords?
People Also Search For (also called PASF) keywords are keywords that are commonly searched together while someone is searching for a main seed keyword.
You've probably noticed these keywords show up in Google's SERP.
If you've not, then do this - perform any Google search and click on one of the URLs in the SERP. When the URL has opened in your browser, press the back button of your browser to go back to the Google SERP.
You will now see a box shown under the URL, which shows you multiple keywords that seem to be related to your main search query. Google shows this list because it knows that once you've performed a search for one query, it's very likely that you will perform a search for one of the keywords shown in its list.
Here is an example:
Let's say you are targeting the main keyword "horticulture". When your audience searches for that keyword, they also typically search for some other keywords such as "floriculture", "horticulture degree", "horticulture vs agriculture", horticulture careers".
These keywords are very different from keywords that most long-tail & LSI tools will give you.
"Floriculture" will never come up as a long-tail version or an LSI version, however, knowing that your audience most often types both together, means that when they are searching for "horticulture", they are often interested in knowing what "floriculture" is.
Your article could, therefore, also help the user complete this search intent. Google rewards websites that complete a user's search intent and would, therefore, rank you higher than other articles that do not write about "floriculture" in their article.
Why are PASF keywords important for SEO?
PASF keywords are critical in understanding the search intent of your audience. It is only when you understand the complete search intent of a user will you be able to serve that intent completely. A by-product of serving the user intent well is that search engines reward you with better rankings, and thereby more traffic.
How does Keyword Keg provide related keywords to improve my On-Page SEO?
Keyword Keg bulk scrapes the Google SERPs for PASF keywords. These are keywords that are very close to your main seed keyword. You should ensure that you target these keywords in your content to improve your chances of serving a user's search intent fully.
Find PASF Keywords