What are Related Keywords
Related keywords are words that are commonly found together within a single topic and are semantically related to each other.
Here is an example - Let's say your article topic is "horticulture".
As you write about a particular topic that you have done enough research for, a certain number of common keyword phrases will be naturally found for that specific topic.
For our example on "horticulture", you will use keywords like "agriculture", "crops", "botany" and "plants" in your article. These phrases are called related keywords and are semantically linked to each other based on the topic (or the seed keyword), and search engines expect to find them in every article on that topic.
Related keywords, therefore, help search engines figure out the main topic of your article. As another example, say your article topic is "cars". If your article had the words "clutch, "gas", "price", "mileage", "aftermarket", "used", then the search engines know that your article is about vehicles for transportation. However, if your article had words like "Disney", "animated", "characters", "McQueen" or "mater", the search engines would know that the article is about the Disney movie "Cars". Hence, having related keywords in your content is critical to sending the right signals about your topic to the search engines.
Why are related keywords important for On-Page SEO?
When content creators write an article, they focus on the main head keyword, and the associated long-tail keywords. However, without enough related keywords, their content does not read naturally.
These keywords make it easy for search engines to figure out how natural a piece of content is based on whether enough of them show up. If enough of these keywords are not present, the content looks unnatural and hence of poor quality.
How does Keyword Keg provide related keywords
to improve my On-Page SEO?
Whenever you perform a Google search, at the very bottom of the page, you will see a section called "Searches related to ...". Here Google provides eight keywords that are related to your search query.
Keyword Keg bulk scrapes the Google SERPs for these keywords multiple times to generate as large a list as possible for you.
You should ensure that you target these keywords in your content to improve your relevancy for the search query, and to target other high-volume keywords.
What is the difference between Related Keywords and Long-Tail Keywords?
Long-tail keywords
Long-tail keywords are phrases derived from a seed keyword that consist of more words than the seed keyword has and have a lower volume than the seed keyword. These keywords are important because they are very specific, leading to better conversion rates and have lower volume, which makes them easier to rank for. When you write content, you want the content to be focused on a single long-tail keyword.
Related keywords
Related keywords, on the other hand, are not used as the main keyword to focus content on. They are keywords that should also be mentioned in the article to let the search engines know that the article is truly about the long-tail keyword you have focused on. Related keywords, therefore, work together to help improve the article to rank for the long tail keyword.